Shams Alam Ansari
CEO
3rd Generation
“Over the last three decades, the art of rug making has taught me more than anything else ever could.
I began by watching my father and grandfather, learning the rhythm of the weave, the weight of each fibre and the language of colour. Those early lessons did not just teach me the craft, they shaped how I see the world and how I lead.
Over time, patience, authenticity and imagination became more than values; they became my way of thinking, creating and building.
Taking our family’s work from Bhadohi to global markets has been a journey of deep pride. Yet even today, I remain closely involved in every rug we create, from concept to completion.
For me, quality, innovation and heritage are not just ideals. They are personal. They are the threads I continue to live and lead by.”
— Shams Alam Ansari
Zoyena Shams Ansari
Partner
4th Generation
“I am the first woman in my family to step into the rug business, and I did not come quietly.
I grew up surrounded by rugs, colours and the stories behind the craft. That early exposure taught me to value patience, detail and the pride that comes from building something that lasts.
Today, I bring a fresh lens to a century-old legacy. From storytelling, strategy, brand-building to creating space for more women, I am here to make this industry more inclusive and future-forward.
I am still learning the ropes (and the weaves), but I show up every day with curiosity, conviction and a voice that is my own.
This is not just a family legacy. It is a space for identity, imagination and impact.
And I am just getting started.”
— Zoyena Shams Ansari
Mohammad Waaiz Ansari
Partner
4rd Generation
“I grew up around stacks of wool, the sound of looms, and conversations about carpets. Today, as the fourth generation in the business, I’m stepping into a world that has always felt like home.
Some of my biggest lessons started when I was a teenager, spending time on the factory floor and watching our master weavers at work. Seeing the care that goes into every piece taught me that a carpet is much more than a product; it’s the result of countless skilled hands and years of craftsmanship.
While my family has built this legacy over generations, I’m learning how to take it forward in my own way. We’re experimenting with new textures, yarns, and contemporary designs, while preserving the beauty of handwoven rugs that take time, effort, and love to create.
Every day, I’m still a student of this craft. And that’s what excites me the most, being able to learn from the past while creating something that feels relevant for today.”
— Mohammad Waaiz Ansari