Shams Alam Ansari
CEO
3rd Generation
“Over the last three decades, the art of rug making has taught me more than anything else ever could.
I began by watching my father and grandfather, learning the rhythm of the weave, the weight of each fibre and the language of colour. Those early lessons did not just teach me the craft, they shaped how I see the world and how I lead.
Over time, patience, authenticity and imagination became more than values; they became my way of thinking, creating and building.
Taking our family’s work from Bhadohi to global markets has been a journey of deep pride. Yet even today, I remain closely involved in every rug we create, from concept to completion.
For me, quality, innovation and heritage are not just ideals. They are personal. They are the threads I continue to live and lead by.”
— Shams Alam Ansari
Zoyena Shams Ansari
Partner
4th Generation
“I am the first woman in my family to step into the rug business, and I did not come quietly.
I grew up surrounded by rugs, colours and the stories behind the craft. That early exposure taught me to value patience, detail and the pride that comes from building something that lasts.
Today, I bring a fresh lens to a century-old legacy. From storytelling, strategy, brand-building to creating space for more women, I am here to make this industry more inclusive and future-forward.
I am still learning the ropes (and the weaves), but I show up every day with curiosity, conviction and a voice that is my own.
This is not just a family legacy. It is a space for identity, imagination and impact.
And I am just getting started.”
— Zoyena Shams Ansari
