Hussain Rugs

About Hussain Rugs

We’re not just in the business of rugs

We’re in the business of stories—woven by hand, passed down through generations, and grounded in tradition.

It all began in 1920, in Bhadohi, India—home to the finest handmade rugs in South Asia. What started as a humble family craft has grown into a fourth-generation legacy, proudly carried forward by Hussain Rugs International.

Over the decades, our looms have seen it all—shifting tastes, global trends, new materials, and the resilience of artisans who still weave every piece meticulously.

Today, we blend time-honoured techniques with modern sensibilities to create rugs that do more than just cover a floor.
They anchor homes, define spaces, and bring soul to every corner they touch.

From handwoven to tufted, from the finest wool to PET, from customised designs and colours to the choicest of fibres — we offer craftsmanship that adapts without compromise.

Trusted by global brands who expect nothing less, we believe the best things in life take time, and that the true beauty of a rug lies not just in how it looks, but in how it makes you feel.

Humans of HRI description

Shams Alam Ansari

CEO

3rd Generation

Over the last three decades, the art of rug making has taught me more than anything else ever could.

I began by watching my father and grandfather — learning the rhythm of the weave, the weight of each fibre, the language of colour. Those early lessons didn’t just teach me the craft, they shaped how I see the world and how I lead.

Over time, patience, authenticity, and imagination became more than values — they became my way of thinking, creating, and building.

Taking our family’s work from Bhadohi to global markets has been a journey of deep pride. Yet even today, I remain hands-on involved in every rug we create, from concept to completion.

For me, quality, innovation, and heritage aren’t just ideals — they’re personal. They are the threads I continue to live and lead by.

Zoyena Shams Ansari

Partner

4th Generation

“I’m the first woman in my family to step into the rug business — and I didn’t come quietly.


I grew up surrounded by rugs, colours, and the stories behind the craft. That early exposure taught me to value patience, detail, and the pride that comes from building something that lasts.


Today, I’m a Partner at Hussain Rugs International, bringing a fresh lens to a century-old legacy. From storytelling to strategy, brand-building to bringing more women into the fold, I’m here to make this space more inclusive and future-forward.


I’m still learning — the ropes (and the weaves) — but I show up every day with curiosity, conviction, and a voice that’s my own.

This isn’t just a family legacy. It’s a space for identity, imagination, and impact.
And I’m just getting started…”

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